Marka lubelskie
Dlaczego my? wyjaśnia Pan Jarosław Stawiarski Marszałek Województwa Lubelskiego.
Marka Regionalna LUBELSKIE to pionierska inicjatywa w skali kraju, promująca gospodarcze walory Lubelszczyzny poprzez wspieranie rodzimych produktów i usług.
Początki projektu sięgają 2007 roku, kiedy to został opracowany logotyp marki, który zarejestrowano jako znak towarowy LUBELSKIE. Jest on wyróżnieniem dla podmiotów gospodarczych i instytucji, które mogą poszczycić się wysokiej jakości, zdrowymi, ekologicznymi produktami i usługami. Koncepcja promocji obejmuje wspieranie produktów i usług, których wspólną cechą jest pochodzenie geograficzne i jakość ciesząca się uznaniem konsumentów.
Atutem marki jest powszechność umożliwiająca przedsiębiorcom reprezentującym wszystkie branże uczestnictwo w procesie wzmacniania konkurencyjności regionu. Marka Regionalna LUBELSKIE po wielu latach obecności na rynku regionalnym zdobywa znamiona marki pozytywnie kojarzonej i odbieranej wśród mieszkańców Lubelszczyzny. Naszym celem jest promocja markowych produktów nie tylko w województwie lubelskim, ale także poza granicami regionu i kraju.
O nadanie unikatowego znaku dla swoich produktów i usług, będącego gwarancją wysokiej jakości, mogą ubiegać się przedsiębiorcy, którzy spełniają określone w regulaminie warunki i potwierdzą swój udział w projekcie poprzez przesłanie formularza zgłoszeniowego.
Lista dotychczasowych laureatów oraz szczegółowe informacje znajdują się na stronie projektu: www.marka.lubelskie.pl
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